About Wells Fargo Bank
Our vision is: We want to satisfy our customers financial needs and help them succeed financially.
It is just as relevant today as when it was written more than 20 years ago. We didnt know then that at only 84 characters, it would be succinct enough to tweet today!
Our vision of financially successful customers is based on a simple premise: We believe customers across all business segments can be better served, and save time and money, if they bring their financial services to one trusted provider that knows them well, provides reliable guidance, and can serve their full range of financial needs through a wide choice of products and services.
Our journey toward this customer-centered vision has required hard work, persistence, and determination. Weve made steady progress toward this goal. But we still have much to accomplish. Our job central to our vision is to make it easy for customers to work with us so we can satisfy their financial needs.
Our vision and values should guide every action we take and every decision we make. Our vision and values come to life in the way we conduct business and the way we prioritize our day-to-day activities. These are important because they help keep the focus on what matters most at any given time.
Our goals reflect the challenges and opportunities of todays reality, clearly state our aspirations for the future, and ensure we are focusing on activities that will build a better bank and strengthen Wells Fargo for the next generation.